When patients with treatment-resistant depression, anxiety, or trauma consider ketamine-assisted therapy, they've usually already tried everything else. They arrive informed, skeptical, and exhausted — not the audience for a glossy wellness pitch or a sterile medical brochure.
Amphora is a remote psychiatry clinic offering ketamine therapy through a structured 90-day program. I was brought on as the Lead Designer and Project Manager.
Ketamine carries stigma, and many prospective patients arrived with fear or misinformation — the design had to earn trust before asking for action.
Every page needed to feel clinically grounded, warm, and human, with dense neuroscience translated into approachable language and progressive-disclosure components that let users go as deep as they wanted. Beyond perception, the site needed to do real conversion work: moving someone from curiosity to intake completion across multiple sessions, with hierarchy, CTAs, and navigation serving a deliberate funnel without feeling pushy — and a mobile experience built with the same care, since patients in crisis often arrive from their phones.
A clinically grounded, emotionally warm website that earns trust before asking for action.
The site uses a calm visual system, approachable language, and progressive disclosure components (tabs, accordions) to make dense neuroscience feel navigable rather than overwhelming. A deliberate content hierarchy moves users from curiosity to intake without pressure, with CTAs placed at natural decision points rather than every scroll.
The result is a site that treats prospective patients as intelligent adults navigating a difficult decision — and gives them the information, pacing, and confidence to take the next step.
Successfully launched in March 2026!
amphorapractice.com
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